Milk Publicity launched the Golden Globe®, Emmy®, PGA, BAFTA, National Television Awards and Screen Actors Guild award winning drama for ITV in 2010. Written by Academy Award-winner, Julian Fellowes, Downton Abbey depicts the lives of the Crawley family and those who serve them.

Downton Abbey become a global phenomenon, selling into over 250 territories worldwide, achieving an average weekly audience of 13.3 million viewers during its third series and setting the bar for television dramas that followed.

Milk Publicity harnessed a worldwide audience through a creative publicity campaign taking the drama beyond event television and into the cultural zeitgeist. The Milk team nurtured unique partnerships with brands such as Ralph Lauren, Love Magazine and Visit Britain.

Downton Abbey is the most nominated British show in Emmy® history achieving a total of 69 nominations and collecting 15 wins including Outstanding Writing for a Miniseries, Outstanding Directing for a Miniseries or Movie and Outstanding Miniseries or Movie. In addition to its record-breaking Emmy® achievements, the drama amassed over 30 other major accolades around the world.

Milk managed the unit publicity, photography, key art, press office, set visits, event management, EPK and B-Roll as well as producing DVD features for each of the six series.

“Milk Publicity offers a 360 degree approach to publicity and picture publicity. A boutique agency that is professional, creative and honest in its approach. Carnival have worked with Milk for the past 10 years and they continue to approach all our productions with fresh, innovative ideas and an injection of creativity that consistently delivers above its weight.” Gareth Neame, Managing Director of Carnival Films & Television

The Duchess of Cambridge’s Set Visit

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